How we work changes all the time. Whether you work in manufacturing, a medical facility, or product development. Sharing innovation and optimizations is important, and has many great benefits. At STMEDIA, these are the kind of stories we love to visualize. Here’s why.
When you think of innovation, you might think of new technologies or new products. But even the smallest change in a process can have huge impact. For example:
And the list goes on. Any type of change can bring success, and can have benefits to share with others.
Sharing success: the practical side
Many people are modest and feel their achievements are just “part of their job”. And while sharing these stories might feel like tapping yourself on the shoulder, there actually is a very beneficial practical side to it. The first thing you have to decide is if you want to share your story internally, or also externally. This depends mostly on confidentiality and business goals.
Benefits of sharing success internally
(Intranet, internal newsletters, meetings)
Benefits of sharing success externally
(Website, Youtube, Linkedin, Instagram, Facebook, blogs, magazines, conferences)
While there are many benefits, it’s also important to turn the question around. What happens if you don’t share your story? Will other teams miss crucial information? Will decision makers not be aware why resources for your team are essential? Sharing progress is not just “shining”, but a powerful way of informing and inspiring colleagues.
A proven story formula
While no story is the same, usually we start with the same framework. On top of these points, we can ask what else is relevant. When we have all this information, we create a plan of what should be in the main video, and what is supplementary information that can be told in an additional article, or even small additional videos.
Keeping it human, not just numbers
We like to share the human side of the story as well. How did the challenge affect the employees? And how did the result make employees feel? How does the customer notice these changes? Adding the human side turns a business case into a story we can relate to. Not just sharing facts to convince, but also sharing feelings to inspire.
Author:
Steven van de Staak
