2 Wielercentrum Ede

2 Wielercentrum Ede specializes in the very best of the best mountain bikes and road bikes, with almost everything carrying the Specialized brand.
In this video, we didn’t just want to show the store and its selection, but rather the experience that customers are looking for — and that the shop delivers.

The entire video was filmed in just one day, using a mix of handheld, tripod, tripod with gimbal, walking with gimbal, and even skating shots. The electric skateboard made the dynamic cycling shots possible.

Audio production
To make the video feel more alive, we used background sound effects — none of the sounds you hear are original recordings. By sourcing from sound libraries and recording our own effects, we were able to create the perfect audio atmosphere.
Listen here to all the sounds without the music from the commercial.